Universal Pictures
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With the release of ‘Snow White and the Huntsman’ (Or as I like to call it, Emo Snow White) this past weekend and with ‘The Avengers’ already becoming the third highest grossing movie of all time, it’s safe to say Summer Movie Season is officially under way! ‘Battleship’ is 2012’s first summer blockbuster bomb and ‘Men In Black III’ did not meet expectations, but ‘Snow White,’ after scaring the hell out of Universal with a less than stellar midnight showing gross on Thursday night, actually did pretty well. Finally grossing $56.3 million, ‘Snow White,’ while not ‘Avengers’ style huge is on pace to do pretty well.
While ‘Snow White’’s impressive opening is all well and good for Universal, what’s more important is what it says about us! We certainly made our choice in the great ‘Snow White’ debate of aught twelve and Charlize and Kristen soundly defeated Julia Roberts. Remember Julia Roberts? The biggest star in the world at one point in time and for a long time! She can’t open a movie anymore? Just incredible. We just don’t care about actors anymore, it’s all about the films themselves and ‘Huntsman’ certainly looked much, much more interesting than the joke-y ‘Mirror Mirror’ and we responded in kind. Even Will Smith couldn’t push ‘MIB III’ based on just his smile as he most certainly once could. Just something to think about.
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‘Men In Black III,’ ‘The Avengers,’ ‘Battleship,’ and ‘The Dictator’ rounded out the Top Five with $29.3, $20.3, $4.8 and $4.7 million respectively.
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Next week: ‘Prometheus.’ Here we go.