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It seems a tenant of contemporary indie music that a band must continually push boundaries — artistically, visually, etc. Canadian electro duo Purity Ring, as evidenced by their new music video for “Fineshrine,” certainly got this memo. Over chirpy vocals from Megan James and propulsive instrumentation from Corin Roddick, viewers are taken on a visual journey that finds the video’s central character, who looks eerily like Uma Thurman, visiting a stone-stomached dude in a hospital one minute and gazing at a statue of the Greek god Adonis the next. Watch Purity Ring’s new video for “Fineshrine” below to get the full reveal.

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We had a feeling Purity Ring’s video for “Fineshrine,” the new single from the band’s forthcoming debut LP, Shrines, due July 24th, would be a bit bizarre; after all, this is a song with lyrics such as “cut open my sternum and pull my little ribs around you.” And that’s OK. Because the beauty of music videos is that a band can interpret its lyrics and themes in any visual manner it chooses. That Purity Ring chose to get more literal in this video (the protagonist appears to be in the process of slicing a dude’s, yup, sternum at one point and then, echoing the lyrics “into the lakes and quarries that brink/ on all the edges round you, round you,” she emerges in a quarry-like hot spring) makes for a more easily accessible connection with the viewer.
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What do you think of Purity Ring’s outré new video for “Fineshrine”? Watch it below and then let us know in the comments.
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